Yes, I have a confession: Along with tins, I love Konami for Hidden Arsenal. I love the shiny. I love the art. Hell, the themes in HA are actually PLAYABLE. Although the packs are slightly overpriced for having less cards, it's forgivable, especially with the new 3-pack Special Edition box. Three packs of awesome and promo cards that gel with it? Count me in.
For starters, HA has some of the coolest themes I have seen in a long time. Flaming dinosaurs, ice dragons, awesome thunderbirds, and animal-plant hybrids, and mythological beasts abound in sets full of foil. Every card in these sets is geared towards an effective, aesthetically-unified theme. Said theme may or may not be supplemented by cards in bigger sets. One pack of Hidden Arsenal has more trade potential than a normal pack of YGO cards by virtue that someone, somewhere, will actually be looking for these cards for their own themed deck.
|SPARKLE SPARKLE, CHARLIE!|
And if they aren't? The spare cards are still useful simply because they are shiny. A useful foil, some supplementary HA cards, and a LOT of commons makes for an excellent lot if you know how to sell it. I've seen "Reptile Decks" marketed with Worms and a few common Reptiliannes. Kids love shiny cards, a fact that nets people amazing trades every day. One can use packs full of shiny cards to one's advantage.
Keep doing these, Konami. YGO's main selling point is its art. Mix awesome art with playable foils and a lot of sparkle and I will keep buying.