This year's Thanksgiving Day parade featured the usual Pikachu, but also sported balloons of Reshriam and Zekrom, the two cover Pokemon for the upcoming Black and White versions. Pikachu's nothing new; Reshiram and Zekrom have me worried.
To the one YouTube commenter who said that "they must have done this for Palkia and Dialga," I looked around. It does not look like they did. This means that Pokemon Black and White are getting some very special treatment; those balloons have to cost somewhere in the 6 digit range, if not more. Getting put in the Macy's Thanksgiving Day Parade is a lot of publicity; that's some major money that went into advertising the two new games.
Having been a diehard Pokemon supporter (for a while, it was the only game on my GBC/GBASP/DS) since Gen I, I know how Nintendo moves. They have always teased us with a few of the new Pokemon before releasing the games. They have never made as massive a move as this before.
Nintendo has been acting waaayyyy too bitchy about Pokemon Black/White. First they isolated Isshu completely from the other regions; then they made the declaration that only Isshu Pokemon could be used in the next World Championship. They have wounded Serebii.net and PokeBeach for making money off of their images; while slightly true, why have they never complained before? Given how anal they are being about these two games, one really has to wonder:
Your resident lover of weird creatures, foods, etc. Likes going outside and looking for faeries in whatever form they choose to take. Is fascinated by parasites, worms, snakes, and anything with wings.