Does anyone else think that dragons have reached a low point? Sure, they were mostly created to begin with, being largely exaggerated snakes and fish at their cores, but...gah. I cannot even finish that sentence. Dragons have degenerated from something potent yet imaginary to creatures designed to sell stuff. This is especially true for Western dragons; oriental dragons, though pimped, are still held in such high esteem in China that disfiguring the image of a dragon is just plain wrong.
Case in point: Yu-Gi-Oh!. I cannot count the amount of times that dragons have been advertised as the monsters on that show. Two of the God Cards are dragons, the three Legendary Dragons were Western-style dragons, and 5D's effing revolves around 5 dragons (albeit with some creative tweaks). It's a shame that, in a game with SO much potential for awesome creatures, Konami resorts to market whores. They're almost at the point of running out of words to attach 'dragon' to. Better break out a thesaurus!
Bakugan has a similar, albeit better-maintained, problem. It suffers from what I like to call "Tai syndrome": Not only does the main character have a dragon, said dragon is obligated to all the merch and forms the creators can muster. In Bakugan's case, there's the normal Dragonoid, the evolved Dragonoid, something called Maxus Dragonoid...I've lost track. I should feel lucky that Skyress gets some merchandise as opposed to none.
Pokémon used to be good at keeping dragons scarce, but I can see the insanity starting. Gen III had, along with the usual "psuedo-legendary" that just so happened to be a dragon, two seemingly random Dragons that evolved from Pokémon with other types and three Dragon-type Legendaries that...didn't look too hot. I personally cannot tell WTF Lati@s are based off of, and Rayquaza would look OK if they had done just a little bit more work on its tail fin (or omitted it entirely). The three D/P/Pt cover monsters do not even look finished, but it doesn't matter. They're dragons. People will snap them up because of THAT alone!
Digimon, Battle Spirits, and M:tG are fine in this regard. Although, yes, I did make mention of "Tai Syndrome," that was more of a writing flaw in Digimon Adventure (please tell me I wasn't the only one who wanted to see the Mega forms of Tentomon, Biyomon, Gomamon, and Palmon get some screentime) than a gimmick, and Matt got most of the same stuff. Battle Spirits...OK, it has dragons, but it also has a bunch of other stuff that makes it worth looking into. The same goes for M:tG.
So, for those wondering, it's not that I hate dragons. I just hate the marketing porn that they have become. Stick a dragon in ANYTHING and it will sell. Forget substance, story, or integrity. Instant money: Just add dragons.